Training Book



The Puig Training Book was created with the intention of being the company’s training manual. But its design and comprehensive content have turned it into an essential handbook for the company, which updates its information every year.
It combines four volumes. The first book, the Libro de Puig, is a journey through the company’s history. It also features content on merchandising and sales techniques. The second and third volumes are more technical and include the history and product cards for the entire portfolio of its Prestige&Premium brands (Carolina Herrera, Jean Paul Gaultier, Nina Ricci, Paco Rabanne, Comme des Garçons, Prada and Valentino), and Beauty brands (Antonio Banderas, Shakira, Mango, Benetton, Agua Brava, Quorum, Adolfo Domínguez, Agatha Ruz de la Prada, etc.). The fourth book, Cultura del Perfume, is an introduction to the world of perfumes: history of perfume, an introduction to scents, families of perfumes and a glossary.
Antonio Puig, International Education Department.

Design and production
Jacket made from 350-gsm Bristol board and lined rigid cover with offset printing. Digital printing on inside and spiral binding.

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