“Like in your own home”. This was the idea the Catalan Tourism Agency wanted to convey to Condé Nast Traveler magazine in Madrid at the presentation of its “Catalonia is your home” campaign. Guests were surprised with a gift seat cushion bearing this motto. On the one hand, it was an original gift made specifically for the message. And on the other, its format and size were ideal to create a buzz, since all guests at the event were walking around with the cushion tucked under their arms. Lastly, it keeps the message alive in a more personal setting, at home, creating a more emotional bond with the guests.
Design and production
Digital screen printing.
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