Luxury, leisure, pleasure and brand. Four concepts that have to exist as a unit are fused together in a package formed by four cubes attached by magnets on the inside. Each box has a special item: a chocolate bar, a brochure, a jewel and confetti streamers. The flaps hint at the curved shape of the brand’s teddy bear. To attach the four cubes, they are grouped using two pieces of cardboard and tied with a pink cloth ribbon and the Tous sleigh bell, giving the pack a premium gift feel.
Structural design and production
Packaging format with 360-gsm Ispira Msterio and white stamping. Offset-printed cubes on die-cut and adhesive 320-gsm Stucco Tintoretto Geso.
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