A sale sheet is an internal document that contains all the information on a new fragrance: scents, images, bottle and packaging formats, etc.
In this design for Carolina Herrera, we grouped the brand’s three fragrances, each represented in its graphic world: CH L’Eau, Carolina Herrera and CH Eau de Parfum Sublime. We wanted to showcase the product on a small stage and we came up with a 3D piece, like a pop-up, that can be held open like a display. The text, in different languages for international distribution, is included in a separate leaflet that is glued to the inside of the piece. This kept down the cost of producing the sale sheet.
Design and production
Offset printed on 350-gsm die-cut coated matte paper with adhesive so the piece can be opened, rotated 360º and tied with a ribbon.