The women’s cosmetics brand Anne Möller asked us to create promotional Christmas packaging for three products in its line. The design had to stand out on the shelf and be appealing for an impulse purchase typical of that time of year.
Before proposing the design, we analysed the various technical possibilities with the printer that were within the production budget. This assessment materialised into a unique design that through reliefs and by changing just one ink, managed to give each pack a different look. The analysis before the creative stage optimised the graphic resources and solutions.
Design and production
Offset printing on Bristol board with polyester backing, use of UV inks. Use of reliefs, sunken reliefs and special varnishes.
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