This project arose from the need to create merchandising materials for tourists that will be sold through the Tourist Information stores of the regional Catalan government. The proposal includes products and a design that convey the values of the Catalunya brand: cosmopolitanism, culture, creativity. Once the materials were picked and defined (stationery, umbrellas, cotton bags, water bottles and notebooks), we applied the typographic design by developing a conceptual set with the adjectives in different languages centred around the C in Catalunya.
Design and production
Screen printing in different colours depending on the material.