Redesigning the Arco brand was a challenge. The new image had to convey the law firm’s corporate values with a more modern style and a more open stance without losing the hard-earned image of prestige. The first step was to modify the base line typography for “Abogados y Asesores Tributarios” to make it more legible while keeping it distinctive. The second was to incorporate the colour red, symbol of strength, vitality and energy, into the materials.
Design and production
Offset printing on extra white Arcoprint.
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