The building remodelling campaign “Barcelona posa’t Guapa” (Barcelona, get spruced up) was celebrating its 25th anniversary. It press kit had to be a symbol for the city, easily identifiable and representative of its urban architecture. The element selected was the floor tile with the four-petal flower, the city’s symbol. The invitation mirrored its shape using a sunken relief. The kit, which reproduces the tile in die-cut grey cardboard with backing, opens up like a book. Inside is a CD and a USB flash drive with all the information for journalists.
Design and production
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