Interactive presentation for United Colors of Benetton
Present and interact: two goals for the presentation of Puig’s new launch of the United Colors of Benetton line of men’s fragrances. The target audience were the company’s Beauty Advisers. The profile of the fragrance brand (Benetton) and of the target allowed us to propose a role game, as well as the presentation. At the heart of this game were the concepts and characteristics of the new products. Participants took part as groups to enhance the team dynamic.
Design and production