Press kit for “25 anys posant guapa Barcelona”

Institut del Paisatge Urbà

SYMBOLISM
The building remodelling campaign “Barcelona posa’t Guapa” (Barcelona, get spruced up) was celebrating its 25th anniversary. It press kit had to be a symbol for the city, easily identifiable and representative of its urban architecture. The element selected was the floor tile with the four-petal flower, the city’s symbol. The invitation mirrored its shape using a sunken relief. The kit , which reproduces the tile in die-cut grey cardboard with backing, opens up like a book. Inside is a CD and a USB flash drive with all the information for journalists.
Design and production